A report by Outsell says that in 2008 online advertising ($105.3 billion) will probably surpass ad spending on TV, radio and movies combined.
"Put another way, these top-tier marketers increased measured internet spending by $1 billion; slashed newspaper spending by $674 million; and cut TV budgets by $406 million."
Are gamers a seismograph for a more general change of attitude towards digital advertising?
Newspaper ad sales are down 14% in the first quarter 2008. Real estate and recruitment even fell 35% - how long will it take until they are completely lost to the internet?
" Dear Advertiser,
Based on our evaluation, including feedback from our audience, we regret to inform you that your ads suck.
To improve the performance of your campaign, and to stop annoying our audience, please take immediate steps to improve the quality of your campaign creative.
Sincerely,
Your faithful publisher
P.S. Fed up with your agency? We’d be happy to help."
"No one knows quite how to crack video advertising yet."
"Grabbing consumer’s attention through their mobile devices is seen as an increasingly viable advertising channel. To many, it seems the use of mobile phones has become an indispensible part of their lives."
Fragmented news imply different cpm for every market segment ("cost per fragmented thousands"). But: Have there ever been cost per unbroken thousands?
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