"The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two."
"Content management systems often require, at best, a convoluted set of steps and, at worst, a team of IT professionals and two Excedrin to make real changes to a website. Enter Day Software Holding’s Communiqué v5.0 (CQ5). Designed to enable chief marketing officers and other creative personnel to have more ownership and management of their products, CQ5 seems downright intuitive."
Great collection of templates for product managers: Marketing Requirements Document, Customer Use Case, Whole Product Bill of Materials Checklist, Positioning template, Product and Service Revenue Models, External Sales Roadmap, Security White Paper, etc.
Get One Thing Free, Buy Another - Advertising, Sponsors & Paid Media - "Freemium" Only Some Pay For Full Version - "Gift Economy" Give Away For Non-Monetary Rewards
A good list of Web Marketing methodologies and aspects from Jermiah Owyang, Forrester Analyst (and smart guy)
What you can learn from IKEA billboards for your next deck of presentation slides: Make it visual, one slide - one point, make type big, contrast rules, don't be afraid to bleed, rule of thirds, empty space, have a visual theme
How to apply social media strategy and tactics to the whole product livecycle: listen, seed, handoff, filter, then get customers to work with the product team to grow participation, build the perfect product through collaboration and use these channels for upselling.
"Apple took something radically evil - the mobile industry - and is making it a little bit more good: finally, now that it's usable, there's an incentive for you to get stuff that's actually useful on your phone, instead of just being a zombie whose head is getting ripped off by suits scheming up hidden charges in boardrooms."
Probably not, but when we ask them to "manage over 1,500 different forms of information", human nature kicks (which can handle ca. 9 pieces of information in one context. Lesson learned: Streamline your Messages!
The way we use technology in marketing and customer care (mail-merged email campaign, surveymonkey, etc.) makes customer-interaction a dehumanizing and humiliating experience. At little cost we can use technology and outsourcing for a better experience.
A list of tools and places for conversations in the social web. Good resource for PR 2.0.
11 links here
